How To Build a Career in Marketing????

 For each and every guy who wants to pursue their career in marketing always this question arises.....  

“How do I get started with a career in marketing?”

You might think this question comes from college students or recent graduates, but more often than not, it comes from seasoned professionals who are looking to change career tracks. And, the truth is, it doesn’t matter where you’re starting because my advice to anyone who wants a career in this industry is very similar. Here’s what you need to do.

Diving into a marketing career can begin as early as high school. Here’s what to expect from the educational and professional journey.

1. Complete Your High School

Most marketing careers require a bachelor’s degree and some require or recommend a graduate degree. No matter which degree is eventually obtained, it all starts with getting a high school diploma. While most high school courses don’t relate directly to marketing, doing well in classes such as English and math is important. Additionally, if there are any clubs or organizations in your school that promote business or communications, you should dip your toe into the marketing pool by becoming involved in them. Student leadership can also teach high school students about marketing and promotions.

2. Create your own curriculum 

Marketing is part art and part science and to get really good at it, you need to create your own curriculum. It doesn’t matter if you have a degree in marketing, most schools can’t keep up with how quickly this industry evolves. It may provide you with some solid basics, but you will need to commit to crafting a curriculum that is current.

This will serve two purposes. One, it will actually teach you what you need to know, and two, it will make it easier when you interview for a job in the field when all your experience may have been in a completely different and unrelated field. Be sure to track your own curriculum. Books you’ve read, conferences you’ve attended, certifications you’ve obtained. Heck, create an addendum sheet to your resume which actually showcases your custom curriculum.

3.MBAs in marketing: Who and Why?

• Who should get an MBA in marketing? Do you have formal education in marketing or your area of expertise? If not, it may be used against you in salary negotiations and could make you less attractive to potential future employers. If you have minimal marketing experience, are looking to change your focus or industry, or want to pursue higher-level positions, an MBA may improve your likelihood of achieving your career goals.
• Why should you get an MBA in marketing? First, getting an MBA in marketing raises your earning potential. All Business Schools reports that having a bachelor’s degree and an MBA can add $9,000 to $16,000 to a marketer’s salary, although they note that many MBA graduates start out at higher positions with larger salaries. Second, some positions may require or strongly prefer candidates with advanced degrees (check out our list of job profiles below for more details). Third, if your undergraduate degree was not in marketing and you are looking to improve your educational background or switch into the marketing field, going back to school can be a good way to do those things.
• Books to Read - There are so many excellent books in this category that I found it hard to narrow it down, but here’s where I recommend you start. Please note this is a starting point and not a comprehensive list.

• Reinventing You by Dorie Clark. It’s a fast read and will help you create your narrative as you shift industries or even if you are trying to land your first job.
• New Rules of Marketing and PR by David Meerman Scott. It will help you grasp how the marketing world has truly evolved.
• Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim. This isn’t about marketing as much as it is about differentiating which at the end of the day is what gets your product or service noticed. It’s how you create a buzz in a world of busy, and if you can do that...you have a future in marketing.
• The Zen of Social Media Marketing (4th edition) and Momentum by yours truly. Start with the Zen of Social Media because it is meant to be a primer and it is already used to teach social media in college classes around the world. Momentum is the next book that covers more the principles of digital marketing in today’s landscape. Definitely more intermediate to advanced.

4.Marketing Certification Programs

You can also pursue online/offline marketing certifications (optional) to build your profile and have a strong knowledge base. Some of them are:

1. Google AdWords Certification
2. Google Analytics Certification
3. HootSuite Social Media Marketing Certification
4. Certification courses from Scrum Alliance
5. Professional Certified Marketer, American Marketing Association
6. eMarketing Institute’s Online Marketing Certification
7. Distilled: Smarter Online Marketing
8. Certification courses from HubSpot
9. Moz Academy

5.Scope of Marketing as a Career 

Marketing is a broad area which includes the following specialized fields:

Digital Marketing

As the world is getting more digitized in every aspect, digital marketing is a booming career. The scope of Digital Marketing is wide which involves branding, social media marketing, content marketing, email marketing, video production, web designing, app development, search engine optimization, search engine marketing, etc. Nowadays, almost all companies are using digital marketing to build their brand, generate leads, and sell. Working smart, keeping yourself updated with the latest information, excellent communication skills, is the key to success in the field of Digital Marketing.

 

Direct Marketing

Direct Marketing involves reaching customers directly using their phone numbers, email ids, purchase histories, etc. and communicate about new product or services. Many service provider companies send automated follow-up emails to be in regular touch with the customers and also use Google AdWords, Google my Business, Facebook advertisements, content marketing, organic social media, coupon deal sites, email marketing, webinars, etc. to grow their business.

 

Market Research

Market research involves researching current trends so as to understand their consumers, their needs, purchasing habits, and how they view the product about the current trends. Just like in many companies, market research is evolving by the speed of light because of the changing technological and social trends, you can bring lots of new ideas to the table, and develop them further via the profound knowledge of experienced professionals. Some research is done to understand the competitive, technological, social, economic, cultural, political or legal environments of the market. Working in market research goes way beyond statistics and numbers. The day-to-day contact with consumer’s opinions on various aspects enables you to understand consumer psychology, how, and why people make certain choices.

 

Advertising

Advertising facilitates large-scale marketing so as to create brand reinforcement and brand identity. Various forms such as Electronic media (Radio/TV), Print media (Newspaper/Magazine), Direct Mail, etc. are used to promote the product. By assigning the right amount of money to the right channels, help you generate potential customers. You can work as a copywriter, graphic designer, film and video editor, prepare advertisements, etc.

 

Brand Management

Brands have a powerful influence, not only on customer engagement but also on the management of an enterprise. The scope of brand management involves brand positioning, cost, customer satisfaction, and being aware of the competitors. Many companies manage their brand through public relations, publicity, phone directories, online (website, blogs, social media such as Twitter and Facebook), broadcast media (television, radio), print media (newspapers, magazines, specialty publications), and print displays and direct mail.

 

Public Relations

Public Relations involves interacting with clients on daily basis. People who work as public relations managers are known as the spokesperson for the company and are involved in creating a favorable brand image. The field of public relations also involve promotion through media publicity, enhances public awareness of the company, and projects the organization as a source of opportunities and growth.

HOPE EVERYONE FIND IT AS USEFUL!!!! ANYTHING LEFT PLEASE ADD THE COMMENTS!!!